Date: 16/11/2024
Time: 7:00 pm
Instructor: No instructor found
Assigned Student: Diala Nahas
Session Status: Completed
Session Materials: No materials available
Instructor Note:
Teneo – strategy& – Mckinsey – FTI – Nurve – BCG.
Maven Insights
Case- Market Entry: “A European beverage manufacturer, “AquaPlus,” specializes in premium bottled water and has dominated its home market for the past decade. AquaPlus is now considering entering the U.S. market. The client has asked for your help in assessing the feasibility and creating a market entry strategy”
Framework:
1. Market attractiveness ( market size + competition)
2. Company capabilities (operational + financial)
3. Risks and mitigation (internal + external)
some tips:
– be proactive a bit
– do quick sense checks
