Date: 16/11/2024
Time: 3:00 pm
Instructor: No instructor found
Assigned Student: Ali Baydoun
Session Status: Scheduled
Session Materials: No materials available
Instructor Note:
Market entry strategy: “A European beverage manufacturer, “AquaPlus,” specializes in premium bottled water and has dominated its home market for the past decade. AquaPlus is now considering entering the U.S. market. The client has asked for your help in assessing the feasibility and creating a market entry strategy”
Framework:
1- Market attractiveness: (market size + competitors)
2- Company capabilities (operational + financial)
3- Risks and mitigation (internal + external)
- always take time before brainstorming and before the recommendation
- payback period = investment cost / (profits)
- payback period = investment cost /( revenues – costs)
