Date: 20/11/2024
Time: 6:00 pm
Instructor: No instructor found
Assigned Student: Charbel Daou
Session Status: Completed
Session Materials: No materials available
Instructor Note:
The case we did was a market entry case: ” Elon musk sent you a message on X, asking you whether he should be implementing starlink in India or no.”
Market entry framework:
1. market attractiveness (market + competition)
2. company capabilities (operational + financial)
3. risks and mitigation (- very important when we enter a new market) (internal + external)
Always take into account the market you are addressing (India here in this case – poverty line should be accounted for in the market sizing)
Always for the risks try to think outside the box (related to the industry – here telecom/ mobile services) so adjust your risks about this
Recommendation includes:
– quick recap of the objective + recommendation
– arguments
– risks (related to the recommendation)
– next steps
